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Dec

13

Blogging for Business

By: Dr. Colton
Filed Under: Internet Marketing | 

Starting next week in my Internet Marketing class we will be “blogging for business”.  In other words, students will be tracking a company or industry and then blogging about its internet marketing strategies and other interesting observations.   Through lecture materials we will tie in to CRM, brand building, strategy, channels, and of course SEM.   The blog is an applied and innovative class project…we’ll see how it turns out. 

Comments

4 Responses to “Blogging for Business”

  1. Sandy on December 14th, 2007 5:21 pm

    Great idea Deb!!! I look forward to hearing how it goes!

  2. deb on December 20th, 2007 11:58 pm

    Great idea - I run a community relations business in NY and blogging is a valuable tool to better understand issues, place information, read response and guide focus. The down side is that many bloggers use the medium as a bully pulpit without substantiation and that can lead to misinformation, and in my business that can kill valid projects. Like any power tool - use carefully.

  3. Britni Davis on February 29th, 2008 11:43 am

    As a student who participated in this assignment I found it to be not only rewarding, but very insightful. I was actually against blogging going into the course and now find myself blogging all over. Wonderful concept to add to the class, I truly learned a lot. I hope this is something that you plan to keep with future internet marketers!

  4. Sandra on May 15th, 2008 9:36 am

    Deb…how about some links to these blogs? I would love to see them!!

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