http://blogs.scb.rit.edu/colton Assistant Professor, Marketing Thu, 13 Dec 2007 20:08:22 +0000 http://wordpress.org/?v=2.3.1 en http://blogs.scb.rit.edu/colton/2007/12/13/blogging-for-business/ http://blogs.scb.rit.edu/colton/2007/12/13/blogging-for-business/#comments Thu, 13 Dec 2007 20:07:58 +0000 Dr. Colton http://blogs.scb.rit.edu/colton/2007/12/13/blogging-for-business/ Starting next week in my Internet Marketing class we will be “blogging for business”.  In other words, students will be tracking a company or industry and then blogging about its internet marketing strategies and other interesting observations.   Through lecture materials we will tie in to CRM, brand building, strategy, channels, and of course SEM.   The blog is an applied and innovative class project…we’ll see how it turns out. 

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