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Jun

20

The Boston Celtics brand lives on

Filed Under brand, brand management | 1 Comment

Lineage: one of the most important attributes in any world-class brand. The ability to take the consumer back to a positive emotional state of mind is something that great brands can do.

This year’s Boston Celtics team, from a truly product perspective, have as much in common with the Celtics teams of the 80s as [...]

Jun

13

Technology trumping marketing fundamentals

Filed Under enrollment marketing, higher education technology, internet marketing | 2 Comments

Earlier this week I attended a conference sponsored by a great local enrollment management consulting firm called Scannell and Kurz. In attendance were executive enrollment leaders at mostly smaller, private, institutions with full time enrollments between 2k and 5k. Because one of the presenters was unable to make it, we had a technology [...]