Rochester Institute of TechnologyRIT Home   A-Z Site Index  Infocenter/SIS  RIT Directories RIT Search

Saunders College Quicklinks:  SCB Blogs | Undergraduate | Graduate | Executive | Alumni |

Aug

2

SEO and SEM: Reducing Randomness

Filed Under Marketing, SEM, SEO, enrollment marketing, internet marketing | 3 Comments

There are a lot of definitions for marketing.  Some simple; others long-winded.

Dr. Philip Kotler is one of the world’s best thought leaders on marketing management and marketing strategy, and I think his definition is the best one: “Marketing seeks to minimize the randomness in the market’s response by creating, communicating, and delivering value to [...]