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Aug

2

SEO and SEM: Reducing Randomness

Filed Under Marketing, SEM, SEO, enrollment marketing, internet marketing | 3 Comments

There are a lot of definitions for marketing.  Some simple; others long-winded.

Dr. Philip Kotler is one of the world’s best thought leaders on marketing management and marketing strategy, and I think his definition is the best one: “Marketing seeks to minimize the randomness in the market’s response by creating, communicating, and delivering value to [...]

Jun

13

Technology trumping marketing fundamentals

Filed Under enrollment marketing, higher education technology, internet marketing | 2 Comments

Earlier this week I attended a conference sponsored by a great local enrollment management consulting firm called Scannell and Kurz. In attendance were executive enrollment leaders at mostly smaller, private, institutions with full time enrollments between 2k and 5k. Because one of the presenters was unable to make it, we had a technology [...]

May

15

Second Life may give some colleges a second chance

Filed Under enrollment marketing, higher education technology | Leave a Comment

A couple of weeks ago I got my first in-depth view into Second Life. Being in the business of higher education, I couldn’t help but think of how, over time, this may have some significant impacts in the way students learn about institutions, institutions offer distance learning, alumni and development offices cultivate groups of [...]