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Jun
13
Technology trumping marketing fundamentals
Filed Under enrollment marketing, higher education technology, internet marketing | 2 Comments
Earlier this week I attended a conference sponsored by a great local enrollment management consulting firm called Scannell and Kurz. In attendance were executive enrollment leaders at mostly smaller, private, institutions with full time enrollments between 2k and 5k. Because one of the presenters was unable to make it, we had a technology [...]
May
15
Second Life may give some colleges a second chance
Filed Under enrollment marketing, higher education technology | Leave a Comment
A couple of weeks ago I got my first in-depth view into Second Life. Being in the business of higher education, I couldn’t help but think of how, over time, this may have some significant impacts in the way students learn about institutions, institutions offer distance learning, alumni and development offices cultivate groups of [...]