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Aug

2

SEO and SEM: Reducing Randomness

Filed Under Marketing, SEM, SEO, enrollment marketing, internet marketing | 3 Comments

There are a lot of definitions for marketing.  Some simple; others long-winded.

Dr. Philip Kotler is one of the world’s best thought leaders on marketing management and marketing strategy, and I think his definition is the best one: “Marketing seeks to minimize the randomness in the market’s response by creating, communicating, and delivering value to [...]

Jun

13

Technology trumping marketing fundamentals

Filed Under enrollment marketing, higher education technology, internet marketing | 2 Comments

Earlier this week I attended a conference sponsored by a great local enrollment management consulting firm called Scannell and Kurz. In attendance were executive enrollment leaders at mostly smaller, private, institutions with full time enrollments between 2k and 5k. Because one of the presenters was unable to make it, we had a technology [...]

May

29

Another example of airlines ignoring the consumer

Filed Under internet marketing | 2 Comments

A couple of weeks ago I was on the phone with a representative from USAIR making reservations for a flight.  Although I typically conduct this transaction online, I was forced to call into the ’service’ desk to use an unused ticket.  So, as any consumer would do, I went to the USAIR website, searched for [...]