Ian Mortimer http://blogs.scb.rit.edu/ianmortimer Adjuct Professor of Marketing Sun, 02 Aug 2009 20:00:27 +0000 http://backend.userland.com/rss092 en SEO and SEM: Reducing Randomness http://blogs.scb.rit.edu/ianmortimer/2009/08/02/seo-and-sem-reducing-randomness/ The Basis of Competition in an economic downturn http://blogs.scb.rit.edu/ianmortimer/2008/12/04/the-basis-of-competition-in-an-economic-downturn/ The Boston Celtics brand lives on http://blogs.scb.rit.edu/ianmortimer/2008/06/20/the-boston-celtics-brand-lives-on/ Technology trumping marketing fundamentals http://blogs.scb.rit.edu/ianmortimer/2008/06/13/technology-trumping-marketing-fundamentals/ Another example of airlines ignoring the consumer http://blogs.scb.rit.edu/ianmortimer/2008/05/29/another-example-of-airlines-ignoring-the-consumer/ Second Life may give some colleges a second chance http://blogs.scb.rit.edu/ianmortimer/2008/05/15/second-life-may-give-some-colleges-a-second-chance/