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Jun

13

Technology trumping marketing fundamentals

Filed Under enrollment marketing, higher education technology, internet marketing | 2 Comments

Earlier this week I attended a conference sponsored by a great local enrollment management consulting firm called Scannell and Kurz. In attendance were executive enrollment leaders at mostly smaller, private, institutions with full time enrollments between 2k and 5k. Because one of the presenters was unable to make it, we had a technology [...]