http://blogs.scb.rit.edu/thom/2008/01/24/lego-finds-new-niche-with-console-gaming/ Saunders College Web and Database Specialist Tue, 17 Nov 2009 14:22:57 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://blogs.scb.rit.edu/thom/2008/01/24/lego-finds-new-niche-with-console-gaming/comment-page-1/#comment-61 Phil Tyler Thu, 31 Jan 2008 20:57:27 +0000 http://blogs.scb.rit.edu/thom/2008/01/24/lego-finds-new-niche-with-console-gaming/#comment-61 Well done, my man! A very interesting application of the product/market expansion grid, eh?! One would think you earned an A in marketing. As a matter of fact, you did, didn't you?! Well done, my man! A very interesting application of the product/market expansion grid, eh?! One would think you earned an A in marketing. As a matter of fact, you did, didn’t you?!

]]> http://blogs.scb.rit.edu/thom/2008/01/24/lego-finds-new-niche-with-console-gaming/comment-page-1/#comment-60 John Ward Wed, 30 Jan 2008 19:10:20 +0000 http://blogs.scb.rit.edu/thom/2008/01/24/lego-finds-new-niche-with-console-gaming/#comment-60 Definitely a creative approach that Lego has taken here. It would be interesting to know the history of the partnership. Who drove it? Regardless it is clearly a win/win and a great example of how marketers have having to think outside the "block" these days to get noticed! Definitely a creative approach that Lego has taken here. It would be interesting to know the history of the partnership. Who drove it? Regardless it is clearly a win/win and a great example of how marketers have having to think outside the “block” these days to get noticed!

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