Dr. Vic Perotti Recent Posts

• Getting Blogged
• DigEnt noticed again, obliquely
• The Social Battle Continues
• Lively up yourself!
• Wordle visualization of my del.icio.us tags
• Research is hard enough without…
• Digsby cleans up @ about.com’s IM awards
• Discovery as Internet Business Model

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The Digital Entrepreneurship community was re-mentioned in an oblique way. Apparently (and without my being aware) MSN’s Encarta carried an article entitled:

Education Upgrade

Colleges shake their reputation as late adoptersBy Lorna Collier

This article looked at the findings of the Horizon Report, which identified Digent as a novel way to support collaboration. Now, I cannot find any sign of this article, but it was partially reprinted with quotes from me here:

http://mainiactheresa.blogspot.com/2008/05/51508-good-karma.html

Good news, nonetheless!

Here is the NYTimes article describing how Facebook continues to open its API to leverage its userbase to be the default social system online. Google and others are not so far along. Can they maintain the excitement?New Tool From Facebook Extends Its Web Presence   

Hiya, Google released their 3D world to beta today. It is called Lively.  I found much easier to use than secondlife, but with less power. However, it is a power-to-the-people kind of thing so if the community around it grows bigger there will be lots of free virtual goods. I even made my own island on my first visit.

http://www.lively.com/dr?rid=-3922051443420242239

 SO I’m searching to see if anyone has adapted qualitative data to factor analysis when I find the following website. It takes me 5 minutes to figure out that it is total nonsense.

http://8.eppfff.com/1v

dotSyntax, LLC has taken 4 of the 6 awards at about.com’s 2008 IM awards!

View the full article here: http://im.about.com/od/imreviews/ss/IMBestWinners.htm

1. Most Improved IM
2. Best Third-Party Instant Messenger
3. Best IM Feature
4. Developers of the Year

Congratulations to RIT’s own Steve Shapiro and team!

Much has been written and continues to be written about the forces that drive our behavior online. I really like, for example, Nick Yee’s articles describing the motivation of online game players.

Discovery. Its the one of Nick’s subcomponents that keeps popping up all over the place in my life. Maybe all of the online culture is one of Discovery (hey it would explain the value of Google). There is a constant quest to discover and try the enormous variety of new things accessible online. To be sure, this is a social computing thing. Its about discovering new territory and inviting your cool friends in for a visit.

Discovery experiences appear to be more important than ever today. For example, Alternate Reality Games, like Jane McGonigal’s The Lost Ring are attracting larger and larger audiences/players. The players become involved in a story because they are curious; curious to learn more, curious to see what this is about, curious to see if anybody else has found more.

But how do Businesses embrace Discovery?

• Viral Marketing campaigns that leverage consumer’s desire to Discover are really engaging. I showed my class the multifaceted Mini Men of Metal to give them a feel for this genre.
• Making us all beta testers allows us all to try businesses for free. I remember the pages of legal stuff I had to sign to be a beta tester back in the day (not to mention the stacks of 3.5 inch disks to install) ugh.

• Can we build new business models on discovery? Does giving users the ability to experience something free take away any chance that you would want to own it? A question you might ask the music industry. Last.fm, Pandora, Finetune allow users to explore music based on your own and others listening habits. Imeem and Muxtape allow you to create playlists of your own music that others can listen to and then buy.

One recent study suggests that Discovery business models may be increasing sales of music at Last.fm. I hope so. Given our unprecedented ability to search through the incredible variety of creative work, sharing the few things we like seems like what we are all doing online. Indeed, Discovery and associated sharing may be what drives the social networking phenomenon we are enjoying right now.

Co-sponsored by Saunders Digital Business Group and RIT’s Lab for Social Computing, Respected Social Computing Author Julian Dibbell speaks on Making Money in Virtual Worlds April 2nd at 7:30pm in Building 6 Room A205

Dibbell will discuss:

LUDOCAPITALISM
A Few Ways of Making Real Money From a Virtual Economy, and What They Mean

In the make-believe realms of massively multiplayer online games
(MMOs) and other virtual worlds, the immaterial objects of players’
desire have become, for some, a source of materially significant
income. In this talk, I revisit my own attempts to profit from the
real-money traffic in virtual goods, teasing out their implications
for a world economy that is everyday more riddled with the stuff –
and the logic — of games.

Hey folks,

Another quarter has come and gone and there are lots of ideas floating around at various stages of implementation. Students in my Object Oriented Analysis and Design course as well as those in Digital Entrepreneurship have created a set of 20 or more great business ideas. I have mentioned on numerous occasions the RIT Business Plan Competition as a way forward.

DigEnt community member Valerie Perotti (aka Mom) has brought forward an alternative. Kluster is an interactive website and process that brings together ideas and allows a community to judge them and pursue implementation. Check out the New York Times article here

Next students in residence at DigEnt will be our Freshmen learning community completing their one year innovation experience. Look for the brilliance and freshness of youth!

VP

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