Web 2.0 is Market Research? Nah. Market Product Development? Yah!

Interesting NPR story about Threadless.com, wherein people submit t-shirt design ideas, the community picks the best few and a first production run of 1000 is made. A young prof at Harvard is interviewed to point out that companies spend a lot of money trying to figure out what people will buy, but Threadless has it all for free. Here is his blog site:

http://spoudaiospaizen.net/

Merry Happy,

Vic

This entry was posted on Monday, December 11th, 2006 at 8:45 pm and is filed under Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.