A Research Invitation

RESEARCH INVITATION: Professors Perotti and Hair are pleased to announce a
bleeding edge research project on consumers' perceptions of social
networking. As avid users of sites such as facebook and myspace, we need
your assistance as participants in three key stages of our research.  Will
you participate?

The research will take place in three stages outlined below. After each
stage, we will analyze the results and prepare the research documents for
the next stage. We appreciate your help in understanding this new and
important web phenomenon.

Stage 1: Today! Or very soon!

We believe that the features available at social networking websites play an
important role in attracting and keeping users. For this reason, we are
interested in learning more about the features of the sites you use where
you receive value. We don't want to define value for you, and we don't want
to define which sites you should consider when providing your answers.  What
we're interested in identifying in this first stage of three is a list of
features that you use (be it sharing photos or sharing information for
example). Please think outside of the box, that's why we're asking you to
participate!

INSTRUCTIONS: We would like you to list A) the sites, and B) the features of
social networking sites you use, and provide a sentence or two on why/how
these features provide you with value. Please email these to us at either
neilhair@hotmail.com or vperotti@cob.rit.edu.

Stage 2: February 10

With your permission we will ask you to rank in order of importance the
collected features we have received. While individuals are vital to Web 2.0,
the point of this stage is to try to find the common ground among all those
surveyed. Let's just say we're inclusive kind of guys and if nothing else
you get to see what compulsive disorders plague the collective society of
RIT students.

Stage 3:February 20

Finally we will ask you more deep and meaningful questions about why these
features are important to you. Expect this to ruin your weekend, probe into
meaningful issues of self, and have you crying on your friends' shoulders.
The collective results will deeply enrich your lives and give us all
meaning. Well - at least make us happy as we develop R.I.T.'s reputation in
this cool new area.

Best wishes, Professors Hair and Perotti.

This entry was posted on Saturday, January 27th, 2007 at 9:47 am and is filed under Learning, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.