Sony pretends to be a kid
The power of individuals is growing and more and more companies would like to be as cool as a cool kid. Apparently, it is often easier to just pretend to be a kid than to find one that markets your products as well as you can. Ideally, this would be done in such a way that everyone believes that you really are a kid. Unfortunately, some companies have failed to pull it off.
For them, the Consumerist has awards for the best flog (fake blog).
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