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Digital Entrepreneurship 2.0: The revolution will be blogged
There is little doubt to me now that this really is a revolution. A second one in a decade, surrounding our society’s interaction with technology.
The fact that it is the second one has a huge impact: First, we can learn. This time, the experiences from 2000 are in our minds and the thinking from then is valuable and relevant. To my DE class, you know I intermix material from 1.0 and now because I feel they are mutually supportive.
Second, the winners from 1.0 are here with their knowledge (see first), their money, and most important their reputation. They are here with me at Etech chatting with anyone who will talk with them about all of the activity now. Ideas fly. Jeff Hawkins can launch Numenta without a business mdel yet because of 1.0. Jeff Bezos can build web services, and a new advertising model because of 1.0.
About the new ones, they are funny, edgy, mac toting, unapologetic and most of all optimistic (see next blog post). They intermingle typing/coding at the laptop and listening to truly mind-blowing stuff without care.
Two ideas from Kevin Kelly (who is mysteriously not mentioned here frequently)…
We are the Web includes a quote about this begin an historic time, the only time when the network intelligence is first wired up. ”
“There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born.
You and I are alive at this moment.”
This implies that this revolution is truly unique.
BUT, New rules for the new Economy also contains the idea of All Harmony, No Flux:
“To achieve sustainable innovation you need to seek persistent disequilibrium. To seek persistent disequilibrium means that one must chase after disruption without succumbing to it, or retreating from it.
A company, institution, or individual must remain perched in an almost-falling state. In this precarious position it is inclined to fall, but continually catches itself and never quite topples. Nor does it anchor itself so that it cannot tip. It sort of skips along within reach of disaster, but uses the power of falling to propel itself forward with grace. A lot of people compare it to surfing; you ride a wave, which is constantly tumbling, and perched on top of this continually disintegrating hill of water, you harness its turbulence into forward motion.”
Are these two things reconcilable? Yes, we are in for flux, but this is the time that the flux begins in earnest.
